![]() ![]() To do that we looked for a Google search results page that seemingly wasn’t under any sort of UX experiment (such as enlarged text), then modified it using Chrome DevTools to gather the character pixel widths, one by one. This ultimately meant measuring the pixel widths of every possible character out there. In order to understand the point at which truncation occurs, we first needed to understand the measurements that were impacting it. In order to find out the most accurate length we knew we had to dig deeper. These tools ranged in difference by as much as 152 pixels. We used as many tools as we could find testing the same page title ( Jelly Beans | Bulk, Mixes, Bags and Classic Flavors – Jelly Belly), and found the following results from each: Various pixel length testing tools are available to help swiftly calculate this. For example, a lowercase i takes up far less space than a capital W. Unfortunately, at this time, there is no way to avoid their intervention. Google will alter the page title if they detect that it could be improved by using anchors, on-page text, or other sources. Jelly Beans | Bulk, Mixes, Bags and Classic Flavors Here is the page title taken directly from the page itself: ![]() Turns out that Google had taken it upon themselves to modify the original page title by appending the brand name with a hyphen (i.e. Some tools said 65 characters, other tools said 51 characters.Īfter investigation we discovered that the tools which required a URL to run their page title analysis were the ones that returned the result of 51 characters. However, off the bat we came across a confusing discrepancy. We expected the character count to be unanimous across the board, since it’s a simple matter of counting. Some tools only provided the title tag’s character count, and other tools required the URL of the page for analysis. Jelly Beans | Bulk, Mixes, Bags and Classic Flavors – Jelly Belly We tested the page title below in as many tools as we could find: Out of curiosity, we set out to see if we could understand more about how page titles are measured and possibly this mysterious point where truncation occurs. Once you start including the significantly different length allowances between mobile and desktop page titles, you can see how quickly we arrive at a range of 50-60 characters, and not a specific hard stop value across the board. Several analysts have tried to define exactly what the pixel width limit is for a page title, but the answers often vary. Below you can see that the page title has an object width of 550.63 pixels.įor page titles, truncation begins before reaching the edge of the 600px search result object. This is often referred to as the pixel width, but it is more accurately defined as the object width. page title, breadcrumb path, meta description) has its own overall width. There is an allotted space for each search result, which currently measures at a maximum of 600px.Įach element contained within (e.g. To understand that a little better, take a look at the image below. Since all characters vary in width, you can squeeze in a couple of extra letters if you pay attention to how much space the overall page title takes up. However, this is not the only way to measure a page title. Google does not have a recommended length for page titles, but the current best practice for ideal page title length falls between 50-60 characters, including spaces. Google will truncate your page title if it is too long – and that limitation is what marketers have tried to pinpoint for as long as that’s been the case. The challenge in page title optimization is finding the right balance between the keywords you want to target, the message you want to convey, and the limitations on the overall page title length. A page title not only helps to increase the prominence of your pages for target keywords in search results, but a well-written one can help earn the click over a competitor’s page. Page titles are a fundamental aspect of search engine optimization. ![]()
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